How to Use SEO to Improve Your Physical Product’s Online Visibility

Welcome to The Innovators Insight.

Every Saturday, you’ll get an actionable email explaining everything you need to know about physical product concept design, development, fundraising, and marketing so you can develop your ideas from sketch to scale.

A big thank you to our sponsors who keep this newsletter free to the reader:

Enventys Partners - the world's only turnkey product launch company. Their product development, engineering, and omnichannel marketing services to have helped thousands of clients earned more than $1 billion in product sales over the last 20+ years. Click here to learn more about how to they can help you.

Want to take your physical product's online visibility up a notch?

Here’s your secret weapon:

SEO.

Follow this 6-step framework to get your products found and ranked higher in Google.

(making it easier for potential customers to find you):

Research and target relevant keywords:

It all starts with knowing what your potential customers are searching for.

What words or phrases would they type into Google to find a product like yours?

Use tools like Google's Keyword Planner, SEMrush, and Ubersuggest to identify keywords relevant to your product.

But here's the trick – focus on keywords with decent search volume and low competition.

That way, you won't be up against a sea of giants.

Optimize your product titles and descriptions:

Don’t write titles and descriptions that scream technical jargon.

Instead, focus on keywords naturally and make them engaging.

Imagine you're describing your product to a friend.

For a customized coffee mug, instead of a title like "Mug with Photo," consider something like "Personalized Photo Coffee Mug - Add Your Own Photos and Text."

Now you're talking their language.

Craft keyword-rich meta descriptions:

Let's talk meta descriptions.

These are the little snippets that appear below your website's link in a search result.

Think of them as your elevator pitch to potential customers.

Just like your titles and descriptions, your meta descriptions should naturally include your focus keywords and sound like a friendly recommendation.

A winning meta for your personalized mug might be:

"Customize this ceramic coffee mug with your own photos and text. Perfect memorable gift for friends and family. Dishwasher and microwave safe."

Create blog content optimized around your products:

Have you ever thought of yourself as a problem solver?

That's what you become when you write blog posts and guides around your products.

So let's get practical.

If you sell customized coffee mugs, write posts like:

• 10 Great Personalized Coffee Mug Gift Ideas for Him and Her

• How to Design Your Own Photo Coffee Mug in 5 Easy Steps

Make sure your target keywords are there, but keep it natural.

Then, link back to your product pages.

It helps Google get the picture.

Optimize product images:

Speaking of pictures, make sure your product images are doing their part in the SEO world.

‘Name them using your target keywords, like "personalized-photo-coffee-mug-white.jpg," and add ALT text with a keyword-friendly description.

It gives search engines another clue about what's on your product page.

Get quality backlinks to your product pages:

Lastly, let's talk backlinks.

When high-quality websites link to your product pages, it's like a vote of confidence in Google's eyes.

Think of reaching out to blogs, review sites, and influencers in your industry.

Imagine a post like "Our Favorite Personalized Gifts for Coffee Lovers" featuring your mug and linking back to your site.

It's like getting a thumbs-up from the cool kids.

Final thoughts:

To sum it up, SEO is a marathon, not a sprint.

The results are worth it, but they compound over time.

So keep at it, stay consistent, and be patient.

Before long, your products will be easier to find online, and you'll see the results in your bottom line.

So what are you waiting for? Start optimizing today!

Until next time,

Roy

Whenever you're ready, there are 3 ways I can help you:

1. Raise crowdfunding: We can help you turn your product prototype into an investible asset. If you’ve got a working prototype, and need funding to scale, send me a direct message on Linkedin (click here) saying “funding” for more details on how we can help.
   

2. Validate your physical product concept: Got a concept (napkin sketch or full concept design) for a killer product? We want to see it. Click here to submit it for review.
   

3. Free Guide - Crowdfunding 101: How to prepare your physical product for a crowdfunding campaign. Click here to learn more.