The secret to Nike’s dominance (…and how to copy it)

Welcome to The Innovators Insight.

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Imagine your business soaring to the untouchable heights of Nike or SpaceX.

Their cult-like following propels them to effortlessly:

• Crush rivals

• Dominate their markets

• Rally legions of passionate fans.

But here's the thing...

You're missing the secret ingredient to achieving this same level of explosive success.

Ready for the simple truth?

It's an enemy, and a mission

Part 1 — ENEMY

Picture the climax of your favorite action movie.

The hero, battered and bruised, faces the ultimate villain.

The odds seem impossible, yet with a surge of strength, they triumph.

A rush of adrenaline floods your veins – you're not just relieved, you're ELATED.

Why?

Because deep down, we crave this struggle against a common enemy.

It fuels our sense of purpose and belonging.

The same dynamic drives cult-like followings for brands.

An enemy is crucial because it taps into something primal:

The battle between 'Us' and 'Them':

Think Mac vs PC, Nike vs Adidas, SpaceX vs Blue Origin.

These aren't just rival companies; they represent opposing worldviews.

Choosing one instantly places you in a tribe.

The underdog narrative:

Even titans like Apple and Nike strategically position themselves against a greater force (stuffy corporate giants, outdated technology).

It rallies their followers behind a cause…

Making them feel like they're part of a rebellious movement.

The fight worth fighting:

An enemy gives your brand a battlecry.

It elevates your products and services from mere commodities to symbols of a larger struggle – one that your customers deeply identify with.

Part 2 — MISSION:

A mission infuses your brand with a reason for being that goes far beyond profits.

It's the guiding star that attracts a devoted following, transcending mere customer loyalty.

Just consider this…

SpaceX accelerating interstellar travel:

This isn't about building rockets, it's about unlocking the boundless potential of humanity.

Followers become part of a grand adventure, fueled by the desire to break free from Earth's limitations and explore the cosmos.

Tesla transitioning to sustainable energy:

It's not just about electric cars, it's about safeguarding the planet's future.

Followers join the fight against climate change, propelled by the belief that they're protecting the world for generations to come.

These missions forge an unbreakable bond:

Shared identity:

Your mission becomes the cornerstone of your followers' worldview.

They don't just buy your products…

They proudly declare:

"I believe in a future where space travel is limitless."

"I'm part of the movement to save the planet."

Emotional investment:

Your mission taps into deep-seated aspirations.

When SpaceX succeeds in colonizing Mars, followers feel like they personally contributed to a historic achievement.

When Tesla revolutionizes transportation, it validates their belief in a cleaner future.

And the best part?

A mission turns your followers into a force to be reckoned with.

They become ambassadors, advocates, and defenders – all driven by the sense that they're changing the world alongside your brand.

Final thoughts

Don't settle for lukewarm customers.

Build a passionate following that fights for your brand.

An enemy clarifies your purpose, while a mission ignites a shared dream.

This isn't just marketing, it's a movement.

Are you ready to lead the charge?

Let's build your brand's cult of champions.

Talk soon,

Roy

Whenever you're ready, there are 3 ways I can help you:

1. Raise crowdfunding: We can help you turn your product prototype into an investible asset. If you’ve got a working prototype, and need funding to scale, send me a direct message on Linkedin (click here) saying “funding” for more details on how we can help.
   

2. Validate your physical product concept: Got a concept (napkin sketch or full concept design) for a killer product? We want to see it. Click here to submit it for review.
   

3. Free Guide - Crowdfunding 101: How to prepare your physical product for a crowdfunding campaign. Click here to learn more.