How to build hype around your upcoming physical product launch

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Let's be honest.

Bringing a new product to market is thrilling...and terrifying.

Will anybody even care when you finally launch?

What if your product just flops embarrassingly?

Don't leave your launch success to dumb luck and hope.

Start strategically building serious buzz right now to drive sales from the very first day.

Introducing...

The 6 crucial steps to generate major pre-launch hype for your upcoming product drop

Imagine legions of superfans buzzing with anticipation for YOUR big reveal.

Follow these proven insider pre-launch tactics to get your audience pumped, primed, and literally counting the days until your product hits the market.

1. Launch an irresistible “coming soon” landing page

Don’t just tease across social media.

Create a dedicated pre-launch landing page to make it easy for people to find you - and opt-in for updates.

Offer a juicy discount for signing up early.

Share enticing glimpses of your product and its most exciting benefits without giving away the enchilada.

Capturing emails lets you give exclusive sneak peeks and build loyalty with your first fans.

Just don’t spill all the beans before the big day.

2. Strategically stoke social media buzz with irresistible teasers

Share intriguing product shots with just enough key features blurred or covered to spark that gotta-have-it feeling.

Ask brain-tickling questions in captions to get people commenting and clamoring for more.

Time your intriguing content to steadily build mouthwatering momentum in the months, weeks, and days before launch.

3. Win over targeted micro-influencers with free samples

Forget wasting money on huge influencers who may just ignore you.

Identify up-and-coming micro-influencers truly excited to review and share new products in your niche instead.

Send them free early samples in exchange for honest reviews and posts when they receive your product.

Follow up to get their juicy feedback and encourage sharing images, videos, and impressions.

Even a few hundred true fans are all a micro-influencer needs to generate major interest and trust in your product leading up to launch.

4. Gather emails and whip up launch day excitement with early perks

As you promote online and offline, offer tempting perks for signing up early like special discounts, coupon codes, and sneak peeks for subscribers only.

Send occasional update emails to confirm their special VIP status in your early inner circle and reward them for being the first to see your brilliant creation.

This helps you motivate and incentivize potential customers to join your list ASAP and stay pumped for the launch.

5. Wow crowds in person by previewing your product at trade shows

Take your product on the road pre-launch and bask in the thrilled reactions first-hand.

Events like trade shows and local maker fairs let you obtain invaluable feedback while generating serious buzz.

Chat with everyone who stops by your booth.

Capture their contact info and input through surveys or conversations on the spot.

Follow up to build the relationship after the event.

Seeing, touching, and testing your product in real life is powerful.

Now, attendees can’t wait to get their hands on it again at launch…

6. Harness the power of crowdfunding to validate, fund, and market your product all at once

Crowdfunding lets you:

• Score crucial public validation

• fund production costs

• spread the word

…everything you need to nail your product launch in one campaign.

Backers experience the thrill of supporting you early and help expand your pre-launch buzz exponentially by sharing with their own networks.

Just be 100% certain you can deliver rewards on time.

Late shipments are a surefire way to kill your hard-earned momentum.

Imagine the scenes of excitement on launch day...

Building substantial buzz takes months of strategic care and feeding.

Start teasing your game-changing product launch early and often.

Continually gather emails, feedback, and faithful followers.

Stay closely connected with your growing audience.

Do this and you’ll be rewarded with hordes of hungry superfans and sales bursting right out of the gates.

Your launch day will be a magnificent, vindicating success story.

Talk soon,

Roy

Whenever you're ready, there are 3 ways I can help you:

1. Raise crowdfunding: We can help you turn your product prototype into an investible asset. If you’ve got a working prototype, and need funding to scale, send me a direct message on Linkedin (click here) saying “funding” for more details on how we can help.
   

2. Validate your physical product concept: Got a concept (napkin sketch or full concept design) for a killer product? We want to see it. Click here to submit it for review.
   

3. Free Guide - Crowdfunding 101: How to prepare your physical product for a crowdfunding campaign. Click here to learn more.