7 marketing strategies for your physical product’s pre-launch phase

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One chance.

That's all you've got to ignite the hype for your physical product.

Your audience will look.

If it hooks them, they'll be captivated.

If it's lackluster, they'll simply scroll past.

So in this issue, I'm unfolding seven essential tactics to ensure that businesses like yours not only introduce...

but also position and promote your physical product, guaranteeing it creates a buzz even before its grand entrance.

Let’s delve deep:

1. Build buzz with teasers.

The element of surprise is a powerful tool in marketing.

By releasing teasers across various social media platforms, you're essentially whetting the appetite of your potential customers.

These snippets, be they images, short videos, or even cryptic messages, create a narrative about something big on the horizon.

As people's curiosity grows, they begin to talk, share, and discuss these teasers with their peers, organically amplifying the buzz.

Just remember, the key is to reveal just enough to pique interest, but not too much.

It's like offering a bite of a delightful dish, enough to savor, but leaving you wanting for the full meal.

2. Run a referral program.

Referral programs harness the power of word-of-mouth, arguably one of the most influential marketing tools ever.

Encourage your existing customers or followers to spread the word about your upcoming product.

In return, reward them.

This could be in the form of:

• discounts

• exclusive first looks

• monetary benefits

It's a win-win: they get perks, and you get wider visibility.

This strategy also builds a sense of community and participation around your brand.

3. Use micro-influencers for targeted visibility.

Micro-influencers, despite their smaller follower count, often have a more intimate and engaged relationship with their audience.

This trust they've built can be invaluable to brands.

Instead of casting a wide net and hoping for results, partnering with a micro-influencer can give you direct access to a specific demographic that aligns with your product.

Ensure that the collaboration feels organic, allowing the influencer to introduce your product in a manner that resonates with their unique style and voice.

4. Create demo videos.

A demo video is a dynamic way to showcase your product's capabilities.

It's not just about flaunting its features but highlighting the problems it can solve for the user.

By producing a professionally curated demo video, you're offering potential customers a front-row seat to the value your product brings.

Additionally, these videos can be a goldmine for SEO, especially if hosted on platforms like YouTube.

Incorporate relevant keywords, engage with comments, and encourage shares to further amplify your product's visibility.

5. Host webinars to educate your audience.

Hosting webinars takes the concept of product demos a notch higher by making it a two-way communication.

While you highlight the product's features, you also get immediate feedback, questions, and insights from potential customers.

This interactive platform builds a deeper connection, humanizing your brand and creating champions for your product even before it launches.

Furthermore, webinars can be recorded and repurposed as content to be shared later, ensuring you get maximum mileage from a single session.

6. Send out exclusive invites to VIP groups.

Exclusivity breeds desire.

By curating a select list of VIP groups or individuals and offering them special access, you're not just making them feel valued but also creating brand advocates.

These early adopters can share their experiences, generating authentic buzz about your product.

Additionally, their feedback can be invaluable, allowing you to make last-minute tweaks or improvements before the grand launch.

Encourage these VIP members to share their unique experiences on their platforms, creating an authentic marketing ripple effect.

7. Run pre-sale campaigns.

Kick-start the buzz with a powerful pre-sale campaign.

Offer exclusive deals to draw early adopters, turning them into vocal advocates.

Beyond revenue, pre-sales gauge market enthusiasm and set the stage for launch success.

In this game, a strong pre-sale isn't just an opener—it's a headline-grabbing preview of what's to come.

Final thoughts:

Pre-launch marketing sets the trajectory for liftoff.

Build the hype.

Share the vision.

Make it a movement.

The success of your physical product on launch day depends on the momentum you create leading up to it.

Follow these pre-launch strategies, generate buzz among your target audience, and watch the early sales roll in.

With smart marketing, your product can launch with a bang.

Whenever you're ready, there are 3 ways I can help you:

1. Raise crowdfunding: We can help you turn your product prototype into an investible asset. If you’ve got a working prototype, and need funding to scale, send me a direct message on Linkedin (click here) saying “funding” for more details on how we can help.
   

2. Validate your physical product concept: Got a concept (napkin sketch or full concept design) for a killer product? We want to see it. Click here to submit it for review.
   

3. Free Guide - Crowdfunding 101: How to prepare your physical product for a crowdfunding campaign. Click here to learn more.