5 Time-Tested Techniques to Develop Products Your Customers Will Obsess Over

Welcome to The Innovators Insight.

Every Saturday, you’ll get an actionable email explaining everything you need to know about physical product concept design, development, fundraising, and marketing so you can develop your ideas from sketch to scale.

A big thank you to our sponsors who keep this newsletter free to the reader:

Enventys Partners - the world's only turnkey product launch company. Their product development, engineering, and omnichannel marketing services to have helped thousands of clients earned more than $1 billion in product sales over the last 20+ years. Click here to learn more about how to they can help you.

Have you ever held a product in your hand that felt like magic?

Think Apple's iPhone, Dyson's vacuum, or Tesla's Model S.

It's not about utility; it's about the story, the feel, the emotion it evokes.

Ever wonder how these giants always get it right?

Let's lift the curtain on the 5 secrets they swear by. And guess what?

You can employ them too.

1. The Emotional Blueprint:

Stop! Before you sketch your next product, ask:

→ How should the user feel when using this?

Supercharge the emotional intelligence in your design:

• Empathy first: Step into the user's shoes.

• Chart out the emotional journey of your users.

• Balance utility with sentiment.

• Run regular "emotional checks" with your design.

• Design goals? Have emotional targets too.

2. Billion-dollar Wisdom:

After generating a whopping $1B in product sales, here’s my golden trio:

Deep dive into user persona:

• Tune into their daily routines.

• Tap into their core desires and fears.

• Spot the unspoken needs.

Feedback? Gold:

• Prototype. Test. Repeat.

• Encourage raw, unfiltered feedback.

• Continuous refinement is the game.

The Triple E Strategy: Engage. Evaluate. Evolve.

• Initiate conversations.

• Constructively harness criticism.

• Adapt and enhance the user experience.

3. Are You in the Game?

It's effortless to design in isolation.

But grasping the user's world?

That's next level.

Tailoring to their everyday?

That's power mode.

Co-designing with them?

Now, you’re legendary.

What’s your play?

4. Noise? What Noise?

Lost in the marketplace chaos?

Here’s your clarity compass:

• Does the product tug at heartstrings?

• Can it evolve with the user?

• Is there a "wow" factor?

• Is it a problem-killer?

• How intuitive is it?

These are my first checkpoints with budding innovators.

5. Myth-Busting:

"Users will adapt to our product."

Hold on a second!

This can only be true if:

1. You’re underestimating their savvy nature.

2. You've muddled up the design.

3. You've shut the feedback door.

But, shine with customer-focused designs when:

1. Listening becomes your superpower.

2. Flexibility is at your design's core.

3. You pivot bravely on insights.

4. You see users as partners in creation, not just end-users.

Final thoughts:

With these at your fingertips, your roadmap to enchanting product design just got a turbo boost.

Remember, users aren’t just grabbing a product, they're buying into an experience.

Will yours be the one they rave about? Let's make sure of it.

Craft products that don’t just sit on shelves but become a part of lives.

Catch you soon,

Roy

Whenever you're ready, there are 3 ways I can help you:

1. Raise crowdfunding: We can help you turn your product prototype into an investible asset. If you’ve got a working prototype, and need funding to scale, send me a direct message on Linkedin (click here) saying “funding” for more details on how we can help.
   

2. Validate your physical product concept: Got a concept (napkin sketch or full concept design) for a killer product? We want to see it. Click here to submit it for review.
   

3. Free Guide - Crowdfunding 101: How to prepare your physical product for a crowdfunding campaign. Click here to learn more.