- The Innovators Insight
- Posts
- These 3 sites can launch your product FAST
Welcome to The Innovators Insight.
Every Saturday, you’ll get an actionable email explaining everything you need to know about physical product concept design, development, fundraising, and marketing so you can develop your ideas from sketch to scale.
A big thank you to our sponsors who keep this newsletter free to the reader:
Enventys Partners - the world's only turnkey product launch company. Their product development, engineering, and omnichannel marketing services to have helped thousands of clients earned more than $1 billion in product sales over the last 20+ years. Click here to learn more about how to they can help you.
Sick of chasing old school funding?
I've got 3 red hot crowdfunding platforms ready to launch your product into the stratosphere.
We're talking sites stacked with eager backers ready to fund your prototype and transform it into a must-have gadget.
Think it's hype?
I'm pulling back the curtain to uncover the top 3 platforms that'll rocket your product idea from sketch to overnight sensation.
This week, I'll be naming names and revealing the insider launch strategies used by the most successful crowdfunded products ever.
Get ready as I uncover the platforms poised to supercharge your product from idea to shelves in record time.
The top sites ready to catapult you to crowdfunded stardom are...
1. Kickstarter
Over $7.68 billion has been pledged to Kickstarter campaigns since it began in 2009.
Kickstarter uses an “all-or-nothing” model.
You only receive funds if you hit your fundraising goal by the deadline.
If you fall short, backers aren’t charged and you get $0.
This incentivizes setting realistic targets and promoting aggressively upfront.
Benefits:
Huge audience - Up to 23 million monthly visitors
Established brand recognition
Righteousness and helpfulness make backers more engaged and invested in your idea
Consider if your prototype is developed enough to demonstrate functionality and you have quotes for manufacturing costs.
2. Indiegogo
Indiegogo uses a more flexible “keep what you raise” model.
You choose between a fixed funding goal or keeping any amount raised.
This provides more flexibility if you need intermediate funds for development.
Benefits:
Keep what you raise model funds prototyping and production
Offer perks for different contribution levels
Built-in payment processing through stripe
Indiegogo may suit you better if you need funding to finish prototyping.
The flexible model lets you demonstrate progress to backers as you hit milestones.
3. Crowd Supply
Crowd Supply focuses specifically on incubating maker products, open hardware, and problem-solvers rather than creative projects.
Benefits:
Curated marketplace for intentional products
Partnership program provides marketing and technical advice
Flexible funding releases money in stages based on achieving progress
This platform really vets marketing plans, prototypes, manufacturing techniques etc.
If you need hands-on support turning an idea into a shippable product, Crowd Supply facilitates the full journey.
Final Thoughts
Crowdfunding levels the playing field.
It lets makers compete with major manufacturers.
But first, nail your prototype.
Know your costs.
Pick the platform that aligns with your goals.
Then wow potential backers with a killer campaign.
Do this well and your product could be the next crowdfunding phenom!
Talk soon,
Roy
Whenever you're ready, there are 3 ways I can help you:
Raise crowdfunding: We can help you turn your product prototype into an investible asset. If you’ve got a working prototype, and need funding to scale, send me a direct message on Linkedin (click here) saying “funding” for more details on how we can help.
Validate your physical product concept: Got a concept (napkin sketch or full concept design) for a killer product? We want to see it. Click here to submit it for review.
Free Guide - Crowdfunding 101: How to prepare your physical product for a crowdfunding campaign. Click here to learn more.
Reply